About Us

Serra Volkswagen in Birmingham, AL, serving the Greater Birmingham Area, Tuscaloosa and Hoover, is a new and used car dealership providing for your automotive needs before, during, and after the sale. We’re a proud member of the Serra Automotive group, a family-owned business taking care of car shoppers since 1981. Whether you’re dealing with our sales professionals, finance team, or certified technicians, you can always expect to feel as if you are the top priority, because we believe in developing lifelong automotive relationships with our customers.

When you buy from Serra Volkswagen, you get the Serra Promise — our promise to you that provides peace of mind and means you can trust us for the road ahead. We commit to offering unmatched value, unmatched selection, and an unwavering commitment to customer satisfaction. You’ll benefit from a 72-Hour Exchange Policy, a No-Hassle Trade Promise, a Best Service Promise, and more.

Car ownership should not tie you down with errands and to-do lists. That’s why we offer so many convenient features on our website! Browse our entire new and pre-owned inventories, value your trade-in, apply for financing, schedule your service appointment, or order parts all from the comfort of your own home, day or night. When you’re ready to talk to us, come see us at 1490 Center Point Parkway, Birmingham, AL 35215, or call us at 205-286-9924.